ONBOARDING /// BRAND
whyTO /// CONTEXT
howTO /// KNOWLEDGE
ARCHETYPES /// 12
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心智 · 身体 · 双手的脚手架scaffolding for mind · body · hands
品牌BRAND十二人格ARCHETYPES
品牌BRAND
十二人格ARCHETYPES
没有标准答案。我们唯一的要求是你保持诚实。这是通向品牌内核的一场解构之旅。No right answers. The only thing we ask is that you stay honest. A deconstructive journey to the brand's core.
SYSTEMPROCESSTA 1.0
whyTO /// 语境CONTEXT
你不能坐巴士抵达那里，只能通过艰难工作和冒险，以及并不完全知道自己在做什么。You can't get there by bus, only by hard work and risk and by not quite knowing what you're doing.
建立品牌不是最终目标；目标是让品牌成为每个人成长和创造性行动的反应容器。Building a brand is not the destination; the aim is to make the brand a responsive container for growth and creative action.
howTO /// 知识KNOWLEDGE
42 QUESTIONS
FOUR PHASES
根系RootQ1 — Q16 · 16 题16 questions
北极星、身份定位、内部结构。最深的挖掘。North Star, identity positioning, internal structure. The deepest excavation.
枝干TrunkQ17 — Q29 · 13 题13 questions
信念与表达。确信如何变成声音。Beliefs and expression. How conviction becomes voice.
树皮BarkQ30 — Q33 · 4 题4 questions
品味免疫系统。你拒绝什么，定义了你是谁。Taste immune system. What you reject is who you are.
树冠CanopyQ34 — Q42 · 9 题9 questions
内容架构与整合。可见的树冠。Content architecture and integration. The visible canopy.
ARCHETYPES /// 12
每一种人格都有一张手绘肖像。在你的旅程中，真正属于你的那些人格会被逐步揭示。Each archetype is anchored by a hand-drawn portrait. During your journey, only the archetypes that belong to you will reveal their faces.
